Digital Mall wins Mapic Award
"Digital Mall" wins "Best O2O Strategy" award
On Thursday night, ECE received two MAPIC awards on Europe's premier event for the international retail real estate market MAPIC 2017 in Cannes. The "Digital Mall", the first product search feature of a shopping center in Germany, received the award in the “Best O2O Strategy” (Online to offline) category. In addition, Klaus Striebich, ECE's Managing Director Leasing, received the “Industry Achievement Award” for being an outstanding personality of the retail industry.
"We are very pleased to receive these renowned awards," said Alexander Otto, CEO of ECE. "Receiving the award for the ‘Digital Mall’ shows that we are on the right track in providing our customers with a true omnichannel experience and thereby efficiently connecting both online and offline. Personally, I'm also very happy for Klaus receiving the “Industry Achievement Award” award. He has not only done a great job for ECE in the past 25 years but also for the entire industry. He greatly deserves this accolade."
Digital Mall: Online product search for more than 120,000 products
Since December 2016, the “Digital Mall” has been available on the website of Alstertal-Einkaufszentrum in Hamburg on www.produkte.alstertal-einkaufszentrum.de. Customers can experience and browse the product variety of 23 participating shops including Saturn, Christ, Hunkemöller, Gant, Görtz, Brax or Clas Ohlson, and reserve products to buy them later in the store. Currently, there are 120,000 products to choose from and the products of ten further retailers are in the process of being added. In the first ten months since the launch, the website had 100,000 visits and the pages had more than 300,000 hits. The “Digital Mall” is planned to be rolled out at more German centers in 2018.
With the "Digital Mall", ECE meets the desires of many customers for a holistic, omnichannel shopping experience. In addition, the company eliminates a disadvantage of the brick-and-mortar retail: Before purchasing, the customers can now find out, from their homes or while on the go, whether a desired product from a specific brand is available in the shopping center in the preferred color and the right size and at which shop it can be found. As far as ECE is aware, no other German shopping center is currently offering a service of this kind.