The parking facilities of ECE shopping centers offer abundant parking spaces on several levels – this is very convenient for the customers, but can also cause confusion: "Where did I leave my car?" In order to ensure that a positive shopping experience does not end with an annoying search for the car, we have developed the Car Finder.
CAREFREE PARKING INSTEAD OF TRYING TO FIND THE CAR
The principle is really simple: There are numerous Car Finder signs with QR codes mounted in the car park. Once the customer has parked his car, he can scan the QR code from a sign close to his vehicle so that the parking position is saved. After shopping, he can scan a further QR code directly at one of the ticket paymachines. The customer is then guided to his car via smartphone, even on other levels – in sections, step by step and with exact information on the remaining distance. The web-based application functions regardless of the type of terminal device and does not have to be installed.
CUSTOMER ORIENTATION BEGINS IN THE CAR PARK
In the Alsertal Einkaufszentrum in Hamburg, customers have been using Car Finder since the beginning of 2015. The positive response shows us that, with services such as these, we are on the right track towards providing our customers with an all-round successful shopping experience –from the beginning right up to the end. Hence, the Car Finder is currently being installed in the Zielone Arkady in Bydgoszcz, the Limbecker Platz in Essen and the Galeria Baltycka in Gdansk. Implementation in several further centers is already being planned.